In 2013 I designed a viewbook which was the first piece produced to work with Webster's new branding. The 16-page piece echoed some of the information from the commercials as well as hitting some points identified by the university as important. Photography from the newly produced commercials, which were in heavy rotation on both local and national TV, was used for the book.
Sample page spread from the viewbook.
In spring 2013 we used the viewbook as the basis for a video shown at Accepted Student Day.
Use of branding on a standard Webster University poster.
Brochure for the Webster Audio Dept.
We reversed the branding for use in outdoor and backlit advertising.
Airport signage at Lambert International Airport in St. Louis
One of nearly a half dozen billboards around the St. Louis Metro area.
In 2012 the University chose to go with an outside agency to produce the branding for Webster University. The agency, Cannonball, came up with "Be A Part of What's Next" and produced a series of TV commericals which highlighted the schools upcoming centennial. The graphics for the branding utilized the puffs of blue smoke from the commercials (rapidly expanding ink in water actually) and a very tight Univers font. As lead publications designer, I applied the look and feel to a wide range of our materials.
